Michael Zaytsev Michael Zaytsev

The Cannabis Business Coach Podcast Episode 21: Amanda Reiman - Flow Cannabis Co. & Personal Plants

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Amanda Reiman, PhD MSW. Amanda is an amazing activist and Cannabis community guardian.

After receiving her Ph.D. from U.C. Berkeley, Amanda became the Director of Research and Patient Services at Berkeley Patients Group, one of the oldest dispensaries in the country. From there she moved on to become the California policy manager for the Drug Policy Alliance, where she helped to legalize adult use Cannabis in California with Prop 64. For over a decade, Amanda has taught courses on harm reduction and drug policy at U.C. Berkeley. Currently, Amanda is the the Vice President of Community Development for Flow Cannabis Co, a cannabis company that works with small farmers in the Emerald Triangle. Most recently, she is the Founder of a new startup called Personal Plants.

In this episode we discuss Amanda's epic Cannabis advocacy background, the current state of California (on fire, but not in the good way), reparations and restorative justice for the War on Drugs, and more.

In the Executive Coaching segment, we work on the challenges and benefits of starting a Cannabis business without a traditional business background.

Resources:

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

Subscribe to “The Cannabis Business Coach Podcast” now on Apple, Spotify, Google Podcasts, or on YouTube.

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Michael Zaytsev Michael Zaytsev

The Cannabis Business Coach Podcast Episode 20: Warren Bobrow - Cocktail Whisperer & CEO of Klaus Apothicaire

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Warren Bobrow, the one-of-a-kind mixologist, chef, and writer known as the Cocktail Whisperer.

Warren and I share many stories and laughs in this episode as we chat about leaving corporate America, feeling like the luckiest guy in the world, writing books and Cannabis news, getting arrested for smoking pot in NYC, the differences between working in the alcohol world vs the Cannabis world, and much more!

In the Executive Coaching portion, we work on managing timelines and the many other administrative requirements of starting a business.

Resources:

Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations - Warren Bobrow

The Craft Cocktail Compendium: Contemporary Interpretations and Inspired Twists on Time-Honored Classics - Warren Bobrow

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

Subscribe to “The Cannabis Business Coach Podcast” now on Apple, Spotify, Google Podcasts, or on YouTube.

Video of this episode below:

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Michael Zaytsev Michael Zaytsev

The Cannabis Business Coach Podcast Episode 19: Kristin Jordan - Acreage Holdings

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The Cannabis Business Coach Michael Zaytsev interviews and coaches the dynamic and dedicated Kristin Jordan who currently works as Director of Real Estate for large multistate operator, Acreage Holdings.

Committed cannabis justice champion, Kristin Jordan is also the Founder of The Maze, a cannabis community event calendar and Mannada, an events production company.

Kristin's also Founder of the Asian Cannabis Roundtable and a Co-Founder of New York based 501(c)3 nonprofit, the Cannabis Cultural Association.

In this episode, we cover a lot of topics!

In the Executive Coaching portion, we work on how to promote yourself in an authentic and effective way.

In this episode we discuss:

  • Kristin shares her story of going from covert consumer to fierce advocate of Cannabis.

  • How High NY events and Steve DeAngelo’s book, The Cannabis Manifesto inspired Kristin

  • Why it's so important that people in the “legacy” or unregulated market have an opportunity to transition into the legal, regulated industry.

  • Kristin’s proactive approach, "It's a new industry. If we want something to happen in this industry, we have to do it ourselves."

  • Why East Coast Cannabis is different from West Coast's Cannabis culture

  • Living through Covid19 in NYC

  • Racism within the Cannabis community

  • Executive Coaching portion focuses on the question of becoming a better self promoter

Resources:

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

Subscribe to “The Cannabis Business Coach Podcast” now on Apple, Spotify, Google Podcasts, or on YouTube.

Video of this episode below:

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Michael Zaytsev Michael Zaytsev

The Cannabis Business Coach Podcast Episode 18: Neil Kaufman - Kaufman & Associates

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Neil Kaufman, the managing partner of Kaufman & Associates, LLC. Neil brought his 30 years of experience in corporate and securities Law into Cannabis a few years ago. Neil formerly served as Chairman of the Board of a Nasdaq-listed technology company and is a 2019 Superlawyer.

We discuss raising capital for Cannabis businesses, the due diligence process, and how the Cannabis business playing field is starting to look increasingly similar to other industries.

In this episode we discuss:

  • Getting involved with a NY license application years ago

  • The differences between management teams and the level of professionalism in the industry now vs 5 years ago

  • Why Cannabis isn’t so different from any other industry these days, especially in terms of raising capital

  • What serious investors understand about the due diligence process for Cannabis investing

  • How the Cannabis industry is like the tech boom & bubble of the 90s

  • The challenge of learning about the Cannabis industry & getting involved

  • The revelation that the Cannabis industry is recession proof

Resources:

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

Subscribe to “The Cannabis Business Coach Podcast” now on Apple, Spotify, Google Podcasts, or on YouTube.

Video of this episode below:

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Michael Zaytsev Michael Zaytsev

The Cannabis Business Coach Podcast Episode 17: Shanon Jaramillo - Cannabis NM Staffing

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Shanon Jaramillo, Founder of Cannabis NM Staffing.

Shanon brought her 20 years of experience in recruitment, development, and retention in the restaurant, retail, banking, insurance, and education industries into Cannabis. She is an award-winning entrepreneur, having been recognized with the New Mexico Essie Award for Best Ancillary Cannabis Business in 2019 and the 2020 Women in Business Development Award which honors women who use their experience to guide and mentor employees. We discuss the state of New Mexico Cannabis, how to become a standout, 5 star Cannabis job candidate, and more.

We go deep in the coaching session (37:33) diving into many topics including imposter syndrome, facing the unknown, and the penalties of leadership.

In this episode we discuss:

  • Transitioning careers into Cannabis after being a lifelong advocate

  • The evolution and current status of the New Mexico Cannabis market

  • A common mistake Cannabis employers make when hiring and growing their teams

  • How to work through those tough moments as an entrepreneur when you want to give up

  • How to stand out as a Cannabis job applicant

  • Shanon’s experience on New Mexico Governor Michelle Lujan-Grisham’s Working Group for Legalization in 2019

  • The importance of protecting your mental health and why knowing your mission is key

Resources:

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

Subscribe to “The Cannabis Business Coach Podcast” now on Apple, Spotify, Google Podcasts, or on YouTube.

Video of this episode below:

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